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OUR MISSION

 

A SKINCARE STORE YOU CAN TRUST FOR NATURAL AND CLEAN BEAUTY

 

We bring the finest natural skincare that is safe to apply on our skin
and effective for its long term and optimal health.

Our Beliefs

We believe in the power of nature and the way it balances all of us into harmony. We believe natural and organic ingredients are better options than the synthetic chemical counterpart. We believe natural and clean skincare products are not only more friendly to the planet and animals but also more gentle to humans.

Our skin is the largest organ of our body and should be treated with the utmost care.

Always read the ingredients list thoroughly; choose natural over synthetic; organic over processed. 

Our Standard

We study every ingredient carefully; we try every product; we select the best and award-winning brands from all over the world.

 

Natural

We are a strong believer in potent botanicals when it comes to skincare. We are determined to find the best and only natural products that can maintain and improve our skin.

Clean

We carefully study every single product's ingredients list to make sure they are friendly to the planet. We then select those that are safe to use for our customers after comprehensive field trials by our team.

Effective

We work closely with brands to understand the formula of each product to make sure you can see the results it promises.

Cruelty Free

We love animals and only carry brands that do not test on animals.

Sustainable

We respect Mother Nature and will continuously work with ethical brands, using responsible packaging and promoting reusable containers.