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We are Natural, Clean, and Sustainable!

We bring the finest natural skincare that is safe to apply on our skin and effective for its long term and optimal health.

Our Promises

How It Started

The idea of opening a natural skincare and lifestyle shop has been around for years, and the reason I finally put it into action was because of my wife, Christy.

From Hobby

It all started in Australia, a beautiful country I had to travel to a few times a year in my previous career. That was where I learnt to appreciate the culture of natural and organic, and reading ingredient lists and pursuing natural and healthy skincare became my new hobbies. 

The number of natural skincare choices was limited in Hong Kong by then. Even if there were products that contained good ingredients, they were often overpriced. Hence, I carried on to purchase skincare from abroad. Eventually, it turned into the idea of bringing healthy skincare to Hong Kong myself!

To Responsibility

It remained an idea until late 2020, when Christy was 9 months pregnant and got severe eczema on the entire body. According to the doctors we have seen, her condition should clear up after pregnancy. But unfortunately, it was not the case for us. It became chronic.

In order to help her find her quality of life back, reading ingredient lists and studying skincare became more than just a hobby. Reading, listening, and learning about all things skincare; searching and trialling for products that she can use and can help her, skincare became serious.

Happy Skin Happy Life!

The process was not easy, which prompted us to open Deli Beauty. In addition to the idea that I have wanted to achieve for many years, we hope that it can help more people in Hong Kong who also have skin problems.

“Deli” stands for delicate and delicatessen. We are Green, Clean, and Sustainable and are also a place for people with sensitive skin.

Our Beliefs

Natural and Organic

We believe organic and natural skincare is a sensible choice for the health of our skin and body. Our skin absorbs what we put on it; therefore, we should hold our selection of ingredients to a high standard. Pick organic and natural skincare of high quality and avoid questionable ingredients that are toxic to the skin and our health.


We are firm believers in botanicals when it comes to skincare that they can be as effective as synthetic ingredients to improve our skin health and tackle skin concerns. “It does not matter to skin cells whether the ingredient is natural or synthetic. They will react to it as long as the particle structure is right.”

Skin Safe

Ingredients we put on our skin must be safe, not just for our health but also for the health of our planet. We refuse to compromise for short term skin benefits and will not accept any harmful or questionable ingredients in Deli Beauty.


We love animals and only carry brands that do not test on animals or harm them during the design and production process.


Sustainability is a core value in Deli Beauty. All brands featured in DB value sustainability too and used recyclable materials in their packaging. In order to work towards the goal of Zero Waste Skincare, we have launched the Bottle Recycling Program. Customers who return used bottles to us in our Central Shop will be rewarded for their support.